Vacant is best known for pioneering pop-up retail. Style.com called Vacant a 'moveable feast' back in 2003, planeshop, our rotating retail concept for Airports made the 'Top 10 business ideas' in Springwise in 2010. We have received press on MTV, Financial Times, Vogue, Entrepeneur, Trendwatching, CNN Money, Chicago Tribune, Easyjet, Fox 5, Brutus, Figaro, NY Times, WWD, Travel & Leisure, I.D Magazine and Elle, etc.
We provide turnkey solutions for brands that require pop-up activations and brand marketing, as well as interactive technology, projection mapping, staffing, build and acquirement of globally targeted heavy footfall prime real estate. Through our partners we provide real estate and legal assistance, permits, viral marketing, social media campaigns and guerrilla marketing which builds awareness to a product or brand.
Property owners and brokers did not waste any time closing the door on our first stores, eager to only entertain a long term tenants offer. Short term rentals were not an option. Beyond the scope of brokers and real estate agents we have the added knowledge of commercial property with liens against them, and non-paying tenants, ensuring we are able to identify the best option to meet your budget.
We have developed a straight forward pricing structure for companies and brands looking for real estate only for pop-up, and have expanded our team accordingly. You can waste a lot of time on websites reviewing spaces from middlemen and pay more, or you can pay us a scouting fee, with the option to work with us every step of your marketing project if desired.
A pop-up shop is a short term or temporary store used by companies to build brand awareness, launch a new product, test a consumer market or targeted retail location, including experiential marketing.
Nowadays, the term pop-up has become a buzz word for just about anything temporary. There is a 'science to a successful pop-up shop'. Major brands understand the potential with pop-up activation for experiential marketing, however emerging brands have to tread carefully, as there are a lot of companies in the marketplace now attempting to lease space for short term, and most of these spaces are unsuitable for a retail activation.
Pop-up shops are increasing in popularity during major events and holidays for companies to secure locations for heavy foot traffic and seasonal retail. For example, we place companies in real estate locations for the following global events; Shanghai fashion week, Brazil World Cup, London Fashion Week, Black Friday and Thanksgiving holidays in NY, LA and Chicago and NY Fashion week, SxSW and ComicCon.
Some of our earliest customers and guests include Robin Williams (Actor), Kevin Bacon and Kyra Sedgewick (Actors) Alec Wek (Model), DJ Shadow (Musician), Fred Durst, Stash (Graffiti Artist and Designer), Futura (Graffiti Artist and Designer), Kostas (Artist), ESPO (Artist). More recently, Stefanie Scott from Disney's Ant Farm and David Bowie.
Billy Gray (December, 2012) New York Observer.
On 10th Anniversary of First NYC Pop-Up, Retailers Look Back.
Robb Mandelbaum (June, 2013) New York Times Magazine. Who Made That? Pop-up Store.
Lazarovic, Sarah (March, 2003) Elle Canada. Are pop-up stores the hip new face of retail or a clever marketing ploy to fight consumer fatigue?
Berwick, Carly (November, 2003) Travel & Leisure Reports: Fashion Forward
Tzortzis, Andreas (October, 2004) New York Times Pop-up stores: here today, gone tomorrow
Freshly Serious The History of the Pop Up Shop
Elena Wang The Origins of Pop-up Shops
In pop-up retail, when it comes to a successful location for your business or your client, forget vacant and for lease properties in undesirable places. We place you in heavy footfall, targeted locations where your brand will build media attention as well as generate revenue. We provide a customized location plan according to your brands requirements and target audience. With 15 years of pop-up retail experience, our global team operates in key retail markets so if you are thinking of launching a pop-up in Shanghai, Shibuya or Manila, we have a team in place that speak the language.
Pop-up and short term real estate has no set pricing. We negotiate the best possible rate according to the market, the type of property required and your project. We have reviewed over 1260 short term license agreements from property owners and have brokers on our team to handle every type of real estate contract.
We provide 24 hour property management to ensure your property is secure, and we also provide security for events at your pop-up if required.
Most properties we have scouted and negotiated for brands and developed successful pop-up stores for, have been leased by major brands after our departure. Delta Airlines, Johnny Walker, Warby Parker and Carolina Herrera including others have all secured the retail space we have left behind.
We provide permitting in all states and countries, including food and special activity permits, alcohol, fire and retail permits, local community permissions, ensuring your pop-up activation opens without any issues or concerns for you or your client.
From Art Basel in Miami to CES in Las Vegas, we provided project management, container modifications and design and staging, staffing and logistics to launch the pop-up promotional activation for Sprout by HP. We cut a 20 foot container in half, replaced the nose and mounted the container onto an Isuzu truck. The front panel lifts to reveal the stairs and a New York style loft environment featuring an architectural wood floor and white brick walls.
Setup of Sprout by HP mobile container truck at CES Las Vegas. The pop-up attracted major media and retail attention from Walmart and Disney to Techcrunch, Associated Press, Reuters and others.
Consumers interacting with Sprout by HP at a special event on the Magnificent Mile in Chicago.
Some of the final build. Loading the finished container onto the custom chassis.
Revealing the interior of Sprout by HP at Renegade Arts & Crafts Festival in Austin, Texas
The finished container cut down from 20 feet, with automotive paint added to nose and corners.
From a Vitra clock to a hand painted route 49 mile scenic California sign, our team ensures the decor meets the clients expectations.
Consumer interaction with the Sprout by HP computer in Austin, TX.
Like these pics of the Sprout by HP container pop-up truck. See more details of this project and learn about our permitting capabilities in our deck by contacting us.
Our turnkey activation for HBO included shipping container modifications to highlight the brands marketing and retail activities. The entire wall of the container drops down to reveal the companies product selection.
Consumers browsing the Game of Thrones pop-up container.
The Game of Thrones container is delivered into place at SxSW.
Guests shopping at the GOT Container at UCLA, Los Angeles.
A selection of products from the Game of Thrones container.
Guests at the HBO pop-up container at SxSW, Austin, Texas.
Game of Thrones container modification
Opening in a few hours at SxSW in Austin, Texas.
The entire side of the container drops down to reveal the HBO pop-up shop.
Like these pics of the Game of Thrones container pop-up shop. See more details of this project and learn about our permitting capabilities in our deck by contacting us.
Our design and construction for Kangol for their 75th Anniversary included a 25 foot long Union Jack mirror fixture to showcase their collaboration with Disney. The fixture is designed to break apart and provide a different retail view for the consumer.
The Fader magazine launch at Kangol's 75th Anniversary pop-up store in NYC.
Nylon launches their next issue at the Kangol pop-up store on Lafayette Street in NYC.
Disney's 'Ant Farm' Stefanie Scott greets fans at the Kangol pop-up store.
The Fader magazine party at the Kangol 75th Anniversary pop-up in NYC.
Like these pics of the Kangol pop-up shop. See more of our projects with Pharrell, Reebok, Puma, Harajuku Lovers etc. in our deck by contacting us.
We developed a turnkey pop-up retail concept aboard an original 1960 London Routemaster bus for the launch of the Beatles stereo vinyl box set. The project involved multiple stops throughout NYC with a simultaneous event running in Los Angeles.
On route to the second location in the FInancial district.
Our design for the Beatles double decker pop-up shop logo.
Our stop on Lower Broadway in NYC.
With a 35 foot advertising wrap on two sides, the Beatles album was heavily publicised.
The Beatles bus leaving for the first location at Times Square on 47th Street outside Barclays Center.
Like to see more images from the Beatles double decker pop-up shop ? See more of our projects in our deck by contacting us.
If you would like to request our deck, we will require a signed NDA. Please provide your company information if requesting our media deck, alternatively call us at (917) 445 1779 to discuss your opportunity.
For all real estate and permit enquiries, please call us at (917) 445 1779 for urgent requests with less than two weeks to your launch. Yes, we can still turnaround your project with 14 days or less to execution.
new york city (917) 445 1779
los angeles (323) 788 3294
need our business card. text 'POPUP' to 50500