Rockport Torsion by Adidas Popup Shop | Soho, New York City

Posted by Russ Miller

For the launch of Rockport's Torsion technology by Adidas into their footwear we were approached to provide an interactive experience through a popup shop. The Popup shop has an interactive window to showcase the product selection and brand heritage and a game we developed with our partner to give people passing the Soho store, a 24 hour brand experience.